Cross-merchandising is an exercise in teamwork, and getting everyone on the team to play well together can be a challenge, retailers acknowledged. Indeed, territorialism among store departments presents a big hurdle, according to industry sources. In fact, getting departments to work together may at times seem insurmountable. In the best-case scenario, cross-merchandising plans boost sales and profits significantly. Yet if the promotions fail, they can create chaos in the host department ...
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