When the Campbell Soup Co. introduced its new Prego Pasta Bake sauce, it opted to test an in-store media vehicle that would not only grab consumers' attention, but also help explain how the product was unique. The Camden, N.J., company used an interactive floor ad from FLOORgraphics that featured flashing lights and audio to educate the consumer that the product was not just another pasta sauce, but a meal kit of sorts. Users simply need to mix the sauce with water and uncooked pasta -- and ...

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