CHICAGO -- TeleBrands is using the power of television to guarantee sales at retail. The Fairfield, N.J.-based company will not bring a product to retail until it has established itself in television commercials or infomercials as a "blow-away winner," surpassing its break-even point by three to four times, said Sabin Segal, vice president and director of sales and marketing. Once it has been identified that way, the product goes to retail via a sales force of about 200, including regional ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.