Officials at Brookshire Bros. weren't happy with the 8% to 10% margins it was getting in the salad dressing category. So they turned to the company's private-label sales and marketing firm for help in creating a line that would reap higher profits. Federated Group tackled the request in its state-of-the-art, in-house quality-assurance lab and test kitchen. The result: Seven Farms, a distinctive, 24-stockkeeping unit private label that's expected to generate 25% to 35% margins. Rolling out ...
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