CHICAGO -- In pilots with several brand marketers and retailers, a West Coast firm is demonstrating how brokers can enhance merchandising and promotion results by leveraging capabilities across multiple manufacturers. "The challenge to brokers for the next 10 years is to be value-added," Robert Raynesford, president and chief operating officer of Carey, Ahrens & Raynesford, a San Ramon, Calif., food brokerage firm, told a Food Marketing Institute convention audience here. With many ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.