EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here and its Star Market banner stores broke from New England food retailing tradition this past weekend by distributing some 5 million advertising fliers on Thursday instead of Sunday. With this policy change, which has Shaw's sales week running from Friday to Thursday rather than Sunday through Saturday, the 166-store chain, a subsidiary of London-based J. Sainsbury plc., said it expects to better serve its shoppers at a time when they now do ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.