Sales of prepared Thanksgiving dinners continued to grow this year thanks to more pointed advertising with new spots on the front page of ad circulars, better customer recognition of the programs and competitive prices. That is according to a spot check of retailers in different markets last week just following the Thanksgiving holiday weekend. "We added more dinner varieties this year and got our ad on the front page of the circular, nearly a third of that page," said Phillip Grasso, vice ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.