"Let me entertain you" may be the new catchphrase of consumer goods marketers searching for ways to engage consumers with a brand-specific message. It's Hollywood by way of Silicon Valley, as manufacturer websites turn into entertainment hubs for free DVDs, music downloads and amusing online vignettes. The goal, in many cases, is to create a personal experience with a brand by allowing a consumer to mix music, personalize a ringtone, or email an ad to friends. Coca-Cola Co., Atlanta, has ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.