"Let me entertain you" may be the new catchphrase of consumer goods marketers searching for ways to engage consumers with a brand-specific message. It's Hollywood by way of Silicon Valley, as manufacturer websites turn into entertainment hubs for free DVDs, music downloads and amusing online vignettes. The goal, in many cases, is to create a personal experience with a brand by allowing a consumer to mix music, personalize a ringtone, or email an ad to friends. Coca-Cola Co., Atlanta, has ...

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