A supermarket isn't typically associated with high-profile appearances from Broadway performers, celebrity chefs and television stars. Yet that's exactly what's happening as some retailers expand on traditional forms of "retailtainment" with more glitzy events. Retail entertainment is any in-store activity that draws attention to a store, spurs incremental sales, or creates an added-value shopping experience. Wal-Mart Stores, which coined the "retailtainment" term, is certainly a leading ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.