In- and on-pack promotions can increase brand visibility and customer awareness, create retailer enthusiasm, reward customer loyalty and promote impulse purchases. But they also can encourage new or additional uses for the brand and promote trial of other products in a company's brand portfolio. While consumer goods companies often use the product package to offer premiums and cents-off coupons, they're leveraging the strength of one brand's equity to reinforce that of another. "Marketers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.