EDINA, Minn. -- Fat Bastard, 3 Blind Moose, Smashed Grapes, Virgin Vines and Twin Fin are just a few of the wines that retailers are using to draw younger shoppers into their stores and show them wine need not be intimidating.
Consumers in the 21- to-35-year-old age group are the target of these so-called fun wines, which are easy to drink, sweeter and less complex.
These wines are a great way to attract 20- and 30-somethings to the category, said Kathy Jones, a manager of wine and spirits ...
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