Though low-fat and no-fat ice cream products are hot, sales of regular-fat ice cream are not melting in the presence of these healthy alternatives. Retailers, quick to recognize the importance of the overall ice cream category to the success of the frozen food department, don't want to get caught up on one segment of the category. "[Ice cream] is about 20% of my business," said Sam Ciardi, frozen food and dairy supervisor of Village Super Market, Springfield, N.J. "It keeps frozen food in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.