LARCHMONT, N.Y. -- D'Agostino Supermarkets here has added a Spanish accent to its product mix at three stores in Hispanic neighborhoods in New York City. In this experiment in micro- merchandising, which is new for the chain, the retailer is offering perishable items and grocery products geared to the Hispanic market, and is advertising them in the store windows in Spanish on big white signs with green lettering reminiscent of signs hanging in the windows of local bodegas. "We're trying ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.