ALEXANDRIA, Va. -- Three chain drug stores will launch loyalty marketing programs, and the retailers plan to share the results with manufacturers in an effort to bolster category sales and measure the effect of promotions. The program was developed NACDS Services Corp., a subsidiary of the National Association of Chain Drug Stores here. The program begins with the launch this month of a card-based loyalty marketing program in Duane Reade Drug Stores, New York. The program is scheduled by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.