This year, retailers and the private-label programs they offered mirrored each other in more ways than one. Three, in fact, was the magic number, as grocers used their store brands to herald self-assigned designations of being a price, value-added or specialty operator. Certain retailers, like K-VA-T, Abingdon, Va., pushed the affordability factor of price-impact products. In this case it was the Valu Time label, which was designed to fit in with K-VA-T's everyday-low-price format. Others ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.