Partnerships between manufacturers and entertainment giants -- from sports figures to film companies -- are giving supermarket retailers a license to drive candy sales. Licensed confectionery products boost a retailer's total candy sales and unit volume, according to candy buyers SN polled. One retailer revealed that his total unit movement jumped as much as 30% due to licensed candy sales. "If you have a product that is tied in to something big, like a movie hit, then you're going to come ...

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