Partnerships between manufacturers and entertainment giants -- from sports figures to film companies -- are giving supermarket retailers a license to drive candy sales. Licensed confectionery products boost a retailer's total candy sales and unit volume, according to candy buyers SN polled. One retailer revealed that his total unit movement jumped as much as 30% due to licensed candy sales. "If you have a product that is tied in to something big, like a movie hit, then you're going to come ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.