GREENACRES, Wash. -- As a result of its first "Needle in the Haystack" promotion, Tidyman's here successfully boosted sales on products in every department, particularly Coca-Cola brand products.
The event ran in September and was designed to bring theater to the chain's stores, said Patty Kilcup, spokeswoman at Tidyman's.
In addition, it helped to bring about higher sales volume. "We had some increases in a month that you historically get somewhat of a decline," said Lisa Andres, store ...
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