COLORADO SPRINGS, Colo. -- The Controlled Casual Conference (CCC) format is the heart of the GM and HBC marketing conferences, produced by the General Merchandise Distributors Council. It's a format that many believe was first conceived by the GMDC and has been duplicated by other associations. Why? "Because it works," said Kathy Zorman, the director information services who has been with the GMDC for 23 years and helps schedule an average of 14,000 individual appointments during a four-day ...

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