CHICAGO -- Milk continues to be the dominant beverage category within the store-brand industry, with 63.7% of milk sales generated by private labels in 2003, according to "Store-Brand Drinks, U.S., October 2003," a new report by Mintel International Group here. Milk tends to be a region-sensitive product, and one that doesn't really boast a major national-brand player. "When you go into the supermarket, you don't go looking for a brand of milk; you pick up a type of milk," said Marcia ...

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