A big summer box office will soon translate into a bumper crop of video sell-through titles. That, in turn, means a huge number of cross-promotional opportunities for retailers as the year progresses. The video cross promotions started with a flourish last month with the release of Warner's "Harry Potter and the Sorcerer's Stone" with its Coca-Cola tie-in. Many retailers across the country took advantage of this with cross-merchandised displays of the VHS and DVD videos along with Coke ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.