PAYING YEAR-ROUND attention to seasonal opportunities could be the most effective way for supermarkets to sell general merchandise items. “Seasonal Best Practices: A Plan for Seasonal Merchandising,” released in May by the Educational Foundation of GMDC, Colorado Springs, with data from Information Resources Inc., Chicago, found that the five-year annual growth rate of seasonal products (2000 to 2005) is up 10%, compared to a 1.2% rise for HBC categories and a 3.8% decline for GM. One ...

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