Ghostly baked goods, turkey-frying rigs, walk-in gingerbread houses and crab-shaped bread bowls are helping retailers make the most of the year's biggest selling season. The season starts with Halloween and officially ends with New Year's, but once on a roll, retailers even stretch their merchandising acumen to cover Super Bowl Sunday in January. The end-of-year period is one of the best palettes from which operators can draw inspiration for attention-getting merchandising. Mollie Stone's ...

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