Consumers are increasingly value-conscious and receptive to manufacturer promotions that help their family budget, a new Brand Marketing/Experian study says. According to the 2002 Survey of Promotional Practices, 86% of consumers agree strongly or somewhat that they are helping their family budget by using coupons, and 47% agree that they purchased more store brands this year than others. Among other top-line results: 59% of consumers are buying discounted items more often this year; 33% ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.