AUSTIN, Texas -- Category management is creating a myriad of changes in frozen foods, on both the store level and in corporate headquarters. So said Robert Tomberlin, corporate systems coordinator for Winn-Dixie Stores, Jacksonville, Fla., speaking here at a category management conference sponsored by the National Frozen Food Association, Harrisburg, Pa. Fewer stockkeeping units and increased sales are among the changes on the store level, he said. In the office, buyers are becoming ...

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