High-quality products and technological advances continue to drive growth in the oral care category. Flossing equipment, whitening products and power toothbrushes have been reinvented over the past year, and sales are reflecting those changes. "Innovation is a key factor to the strength of the category," said Larry Ishii, general manager, GM/HBC, Unified Western Grocers, Commerce, Calif. "There's innovation in the floss category and continued innovation with dentifrice and the whitening ...

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