The pursuit of whiter teeth holds the potential for explosive sales at supermarkets. Tooth-whitening products, which until now have been a small specialty niche, are about to get a boost from a major entry that could catapult the segment into the same meteoric rise that retailers enjoyed with baking soda toothpastes several years ago. Almost all food retailers polled by SN agreed the horizon for the emerging category appears to be a positive one. The segment is characterized by strong ...

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