TOP 20 CATEGORIES IN PRINT MEDIA COUPON DISTRIBUTION (2000-2001)

2001 Rank , Category, 2000 Rank & Percent Change 2000-2001

cations - Remedies - Health Aids, 4, -14.1%

3) Condiments - Gravies - Sauces, 2, 9.6%

4) Paper Products, 5, -7.9%

5) Prepared Foods - Frozen, 3, -1.0%

6) Prepared Foods, 7, -0.4%

7) Detergents, 6, 8.7%

8) Personal Soap and Bath Additives, 9, -6.6%

9) Cereal, 8, 19.4%

10) Snacks, 12, -0.5%

11) Packaged Meats, 11, 5.8%

12) Wrapping Materials & Bags, 10, 14.8%

13) Toothpaste, 15, -1.8%

14) Vegetables - Canned, 19, -6.1%

15) Vitamins, 13, 7.9%

16) Cough & Cold Remedies, 16, 1.6%

17) Pet Treats, 17, 2.5%

18) Soup, 18, 1.2%

19) Candy & Gum, 23, -3.3%

20) Cat Food, 27, -8.7%

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