Market share data are highly elusive, and represent art as much as science. Shares are generally calculated by determining the sales level of a retailer, and determining what percentage of a relevant universe those sales represent. In this instance, the universe is $775 billion, the sum the U.S. Census Bureau of the Department of Commerce, and other sources, have determined represents aggregate grocery sales. in addition, this year SN has added footnotes to several of the market share ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.