Market share data are highly elusive, and represent art as much as science. Shares are generally calculated by determining the sales level of a retailer, and determining what percentage of a relevant universe those sales represent. In this instance, the universe is $775 billion, the sum the U.S. Census Bureau of the Department of Commerce, and other sources, have determined represents aggregate grocery sales. in addition, this year SN has added footnotes to several of the market share ...
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