The mass market is dead. A new generation of consumers is bypassing Safeway and other successful supermarket chains of today to shop at stores, many of which did not exist 10 years ago. Francois Borgrand of Bretagne, Prisunic and Bon Marche in Europe predicts that successful future stores will "trade as either big box or small box specialty formats." Successful big box formats include Fred Meyer's prototype and Wal-Mart's and Ahold USA's supercenters. Small box specialty stores are ...

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