The mass market is dead. A new generation of consumers is bypassing Safeway and other successful supermarket chains of today to shop at stores, many of which did not exist 10 years ago. Francois Borgrand of Bretagne, Prisunic and Bon Marche in Europe predicts that successful future stores will "trade as either big box or small box specialty formats." Successful big box formats include Fred Meyer's prototype and Wal-Mart's and Ahold USA's supercenters. Small box specialty stores are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.