Packaged goods marketers seem to coin a hot new concept every couple of years. In the past, we've seen Direct Product Profit and everyday low price. This year's buzzwords are "partnering with the trade." However, when we discuss this "breakthrough concept" with our prospective clients, they often dismiss it with "big deal!" Partnering with the trade is a critical and vital answer to the crisis facing many packaged goods retailers trapped in the escalating cycle of allowances. However, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.