In the 1960s when I was studying arcane subjects such as industrial engineering and operations research, we spent a great deal of time on EOQ, short for Economic Order Quantity. The primary purpose was to figure out how to minimize the cost of producing and delivering a product to the purchaser. It is therefore with some pride that I realize my undergraduate professors were 25 years ahead of their time when I read about Efficient Consumer Response. As I understand ECR, a group of key ...

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