WILLIAMSTOWN, N.Y. -- Tops Friendly Markets here looked to score a touchdown when it featured the 1995 winners of the Great American Beer Festival as part of its Super Bowl lineup. During late January, the retailer, which operates 70 Tops stores in upstate New York, including the Buffalo and Rochester markets, ran a sale on seven beers that had scored high marks at the festival. The beers were advertised via half-page newspaper ads with the headline "Super Bowl Sale." Among the beers ...

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