BUFFALO, N.Y. -- Forget that partridge in a pear tree, Tops Friendly Markets here put a new spin on an old carol by offering its shoppers 12 imported, microbrewed and seasonal beers for Christmas. Tops merchandised the beers in a half-page, two-color ad that ran in local newspapers with the headline "The 12 Beers of Christmas" and "On the 12th day of Christmas my True Love gave to me" as a subheadline. The ad used Roman numerals, one through 12, with a brief description of each beer. Many ...
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