BUFFALO, N.Y. -- Strawberries are better at Tops Friendly Markets here -- because Walter says so. At least that's the claim made in a recent full-page newspaper ad, which featured California strawberries for 88 cents per pound. The ad, which ran in area newspapers in mid-April, included a statement proclaiming the quality of the strawberries at Tops. The statement was signed by Walter, a fictional spokesman who serves as the company's "quality control symbol" in its produce advertisements, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.