They say seeing is believing. For Giant Eagle, it's all about seeing -- and tasting -- and talking face to face. The 223-store chain has embarked on a radical program that brings store- and department-level managers out into the world as customers, with the goal that they will turn their experience into better customer service back in Giant Eagle's stores. "Our strategy is to find ways to differentiate ourselves from our competitors and it's our firm belief that one of the best ways we ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.