NEW YORK - Toy consumers are taking a more traditional approach to play. This could bring big opportunity to supermarket toy sections, said industry observers at the American International Toy Fair 2006 here this month. "As the result of a pendulum swing away from high-tech, there is a trend towards basic play things right now" said Reyne Rice, toy trends specialist and consultant, Toy Industry Association here. "Parents feel the responsibility to provide balance and a blend of high and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.