LANDOVER, Md. -- After a successful initial test of four store-within-a-store sections with Giant Food here, Toys "R" Us, Paramus, N.J., has big plans for the rest of the Ahold chains in the U.S., said John Eyler, chairman and chief executive officer, during the toy retailer's recent annual meeting. The test of the "Toy Box" sections -- described by Eyler as "birthday gift stores" -- will be extended to seven more Giant-Landover stores as well as 35 stores in other divisions of Ahold USA, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.