Three months after piloting a DNA-based tracing program for fresh beef sold in its stores in Ireland, officials at Tesco said they view the system chiefly as a tool to ensure and verify the quality and reliability of the company's private-label product. The retailer, which operates about 100 of its 2,500 stores worldwide in Ireland, is using DNA TraceBack — a system provided by IdentiGEN — to develop a database showing the exact source of all fresh beef products sold under its private ...

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