The kid's novelty category can be compared to a teen trying to establish his or her identity. Retailers have different opinions on where and how to merchandise this small but profitable segment. Its items are often relegated to shippers strewn throughout the store. Permanent shelf space is rare, buyers told SN, because of the in-and-out nature of the category as well as its high rate of impulse sales. If nothing else, the segment seems to be crying out for attention -- something it seemed ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.