CHICAGO -- Contrary to the long-held expectations of Judy Sprieser, Transora's chief executive officer -- and countless trade observers -- the number of business-to-business net markets isn't destined to immediately winnow down to one. In an interview with Brand Marketing, Sprieser said that owing to the varying needs of retailers and manufacturers, along with the time lag expected in the development of data standards by different classes of users of hubs, such as Transora, the industry may ...

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