CHICAGO--IGA Stores here organized a kids' treasure hunt to encourage children to explore store aisles and become familiar with their hometown IGA.
"One of the major priorities of IGA is to recognize kids as future consumers and as human beings. Such promotions make grocery shopping fun and exciting," said Gary McDaniel, retail business consultant with Supervalu's Spokane, Idaho, division. McDaniel is also the IGA coordinator at the Spokane division.
The in-store program, launched to 2,000 ...
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