EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is getting serious about Laughing Cow cheese after a new merchandising tack sent sales flying way above projections. In a chainwide effort to grow sales in the dairy aisle, the 189-unit retailer planted trees in the department's specialty cheese section -- hanging trees that hold 18 net bags each of miniature, colorful, waxed rounds of Laughing Cow Mini BonBel and Laughing Cow Mini BabyBel cheeses. "We're exceptionally well-pleased with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.