BRADENTON, Fla. -- Retail dairy cases are due for a revolution, and category management is going to lead the charge.
That's the future according to Tropicana Dole Beverages here.
The beverage company's marketing executives told SN that, rather than seeing dairy as a problematic department replete with food safety pitfalls, handling issues and stocking headaches, retailers can -- and with some help, will -- refocus on dairy using the magnifying glass of fact-based category management.
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