In one of the more elaborate uses of account-specific promotional phone cards to date, Tropicana Pure Premium juice teamed with Meijer Inc.'s supercenters in Michigan, Ohio and Indiana during December for its "Blast Into Breakfast" tie-in with the video release of "Apollo 13." In a call-in-and-win promotion, 2,800 consumers were awarded a "Countdown to Free Phone Time" card with 13 minutes of long-distance phone time. The promotion was publicized with 20,000 neck-hangers on Tropicana's new ...
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