BRADENTON, Fla. -- Tropicana Products here is tapping into consumer concerns about nutrition with a line of fortified, not-from-concentrate premium orange juices. The new Pure Premium Plus line includes three varieties of orange juice fortified with calcium and extra vitamin C; vitamins A, C and E, which are anti-oxidants, and fiber. These are the first fortified orange juices in the United States that are not from concentrate, according to Steve Hughes, executive vice president of sales ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.