CARMEL, Ind. -- O'Malia Food Markets here ran a truckload promotion that has got President Danny O'Malia's wheels turning. Conceived by Ron Williams, bakery director, the promotion, entitled "A different kind of truckload sale," was recently rolled out to the independent's eight stores and featured truck-shaped window containers full of products from the meat, deli, bakery and produce departments. A white wine promotion that the independent ran a few years ago was the inspiration for this ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.