Offering consumers a tempting tidbit is a standard sales technique, and retailers continue to run extensive sampling programs in the Center Store.
According to Joe Benites, managing director of Hispanic Force USA, a national promotions management company with offices in Westport, Conn., and Los Angeles, one of the most important components in any sampling event is cooperation throughout the entire chain, from manufacturer to broker to retailer.
"If the retailer really becomes involved, ...
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