Supermarkets are taking the adage "strike while the iron is hot," to a whole new level. Retailers are opening up the channels of communication with customers via in-store broadcasting, commanding their attention at the precise moment they are making those crucial buying decisions. Today's in-store broadcasting technologies are a far cry from the days when the manager would announce a special on pork chops over the public address system. Retailers are installing sophisticated systems with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.