OAKLAND, Calif. -- The Steven A. Burd era at Safeway is off to a fast start. Since Burd, president and chief executive officer, assumed major decision-making control of the 1,089-unit company here a year and a half ago, Safeway has achieved high levels of success by reducing operating costs and reinvesting some of the money saved to drive sales. But there's a lot more to be done. "At Safeway we think we're writing a five-year story," Burd said recently at the Lehman Bros. food retailing ...
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