The food industry has put a great deal of effort into advancing data synchronization over the past year, and it's beginning to pay off. Why such interest in data synchronization? In a phrase, bad data. With the proliferation of new products, prices and promotions, retailers and manufacturers have increasingly found themselves on different pages, with different information about the same products. The result: faulty invoices, deductions, out-of-stocks and wrong scans, among other ...

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